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Instant Marketing is like Instant Coffee: Why sales needs patience with...

You and I probably have the same vision of a successful salesperson. Clever and adaptable. Dogged without being aggressive, persuasive without being smarmy. Fast-paced, energetic, and skilled at...

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Ask the Customer: How Marketing Can Use Sales to Drive Content

They circle each other warily, sizing one another up, each confident they know best. Best of the wild, fighting over prey? Sworn enemies preparing to do battle? Nope. It’s your sales and marketing teams.

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Don’t Leave Your Toothbrush on the First Date: Or How to Lose a Lead with...

Do you remember that rom com How to Lose a Guy in 10 Days, with Kate Hudson and Matthew McConaughey’s abs? Basic premise: she writes an advice column and decides to do all of the needy things women do...

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Marketing Hacks: Overcoming content clichés

Everyone is jumping on the content bandwagon these days. Not many do it well, and boy, does it show. There are reams of terrible, bloated, recycled content out there that add absolutely no value and...

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Raise Your Standards: Why net-new leads are a bad goal for marketers

Say I gave you a giant bag of delicious cookies. But 75% of them were bad—maybe stale, or made with salt instead of sugar. What if I told you I’d give you a bag of cookies every month, but with the...

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Marketing Data Detective: Using metrics to solve (and avoid) content misfires

(Just so you know, I’m writing this post with the song “Secret Agent Man” playing in my head. I know, a secret agent is different than a detective. But still.) If your content isn’t working, it’s time...

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Signs Your Audience Is Changing: Turning sales trends into marketing foresight

When I was a kid, my friends and I were all about jellies—those cheap, bendable plastic shoes that came in a delightful assortment of sparkly pastel colors. It was the thing, the trend of the season...

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Of Sales and Selfies: Are you a content marketing narcissist?

Do you find yourself liking your own content? Does your content speak to you so much, you’re tempted to just become a lead? Do you create content based on your own opinions or views? Do you approve...

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Don’t let them slip through your fingers: How to resonate with customers when...

You know how your buyer’s journey starts: investing in your brand story. (Haven’t yet achieved that customer relationship milestone? See Part 1 of our blog series on why establishing credibility is the...

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What’s it to you? Building Trust in Your Buyer

Smart marketers know that when customers buy a product, they are expressing confidence in a brand’s story. The level of credibility in your company’s narrative frames how buyers look at your brand –...

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The Power of Storytelling: What sales can teach marketing about telling the...

A few months ago, Shauna wrote about the legendary (and stupid) divide between sales and marketing and how the two departments can put on their big-kid pants to work together. Since it’s been a few...

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What Marketers Can Learn from Startups

Ahh, startups. Such a romantic notion of a passion project becoming a livelihood, with small groups of people putting in long hours and eating copious amounts of pizza and using innovative marketing...

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Finding the Line in Content Marketing: How to be edgy without alienating...

Everyone wants to be edgy these days, right? Jump on current events. Say something thought provoking. Be a part of the discussion. But as we know, this can backfire. Remember American Apparel’s...

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I Generated a Lead! Now What?

Leads are the bloodline of any organization. Without them, the body starts to run cold and revenues dry up. But all too frequently, we hear marketers talk about "the solution." "It's simple, we'll just...

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Sell Local: Igniting your sales channels through marketing localization

There was a great Visit Florida campaign several years back where they actually took a truck, plopped a mini beach in it, surrounded it with transparent walls, then drove it around various cold weather...

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Til Death Do Us Part – PR and Marketing Tie the Knot

As a complement to my recent presentation at #InboundPHX (could this be an integrated marketing campaign?!?!), I wanted to write a blog post for all those Inbound marketers that aren't fortunate enough...

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Let’s Be Friends: Developing a Partner Content Marketing Program

I’m going to let you in on a little secret: your content doesn’t all have to come from you. * Gasp * Did I just rock your world? We see a lot of clients who want to get on board with a content plan but...

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Content Marketing, Who Loves Ya? Drill Down to Your True Target Audience

This article was originally featured in Convince & Convert. If I could give every marketer a pop quiz, it’d only have one question. What’s the most important element in a campaign – cleverness,...

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Experiential Demand Generation: Marketing You Can Play With

I just spent 15 minutes killing jelly beans. Making them eat super glue. Set themselves on fire. Get hit by a train. Well, they weren’t really jelly beans. But it was fun killing them. “Dumb Ways to...

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Your Next Email, Starring You!

When was the last time you actually talked with a bunch of customers? I mean, like with your face? Or if you have a better face for radio, then someone else’s face from within your organization?...

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